'Kireedam', being presented by Adlabs and produced by Suresh Balaje, is a film revolving around a father-son relationship where Ajith plays the role of a young man who loves his family. Raj Kiran plays Ajith's father who wants to see his son become a cop but Shakti wants to avenge his father's honor, more than anything else, by killing all the gangsters who laid their hands on him.
Vijay, Writer and Director, 'Kireedam' says, "It is every director's dream to have as many extensions to his movie as possible which will keep his creation alive in the minds of the viewers. Hence, we decided to have a game based on it so that the player can experience the thrill and excitement of the movie. As Kireedam is an action flick, we wanted to have a shootout based game and we are excited to have it launched on Zapak.com, India's leading gaming portal."
Rohit Sharma, Chief Operating Officer, Zapak Digital Entertainment Limited, "Movies are a craze in India, second only to Cricket and movie stars, down south, are worshipped as gods. South Indian movies are made with such grandeur and on such a scale, that it made sense to launch a game on one. 'Kireedam' is an action based flick and therefore merited a game based on FPS (First Person Shooter). While we have two games based on Hollywood blockbusters this is the 1st Indian movie based game for us at Zapak."
Anil Arjun, head, Adlabs Films says, "In today's flourishing movie business, there are scores of movies being made and new projects being undertaken regularly. The secret behind the success of a particular movie lies in creating a space in the minds of the viewers and making it memorable. A game on the movie 'Kireedam' was a sure shot way of giving our viewers a feel of the movie and Zapak.com was the obvious choice for it. Zapak.com has exposed India to gaming, like no one else has, by giving the gamers content which one could only hope to get on International gaming websites."